CORE COMPETENCIES

Systemic Operational Development and Continuous Improvement with a focus on Adding Value, through: Purposeful Strategic Planning; People and Process Management; Human Resources; Marketing; Sales & Customer Relations; Project Planning & Implementation; Facilitation & Mentoring.

BUSINESS CAREER

Work Positions

Executive Chairman, Managing Director, General Manager, Marketing Manager, Operations Manager, Factory Manager and Accountant.

July 1978 to Sept 2011

Managing Director of Sanbrook Brands Pty Ltd

Our Business Process

Design > Manufacture > Market > Distribute and Export Low Cost Consumer Goods in Australia

Our Products and Distribution

Categories: FMCG - Infant/Baby Care Accessories (>200 Lines), Balloons & Party (>2500 Lines) and Custom Printing Promotional Products (Balloons)

Customers/Channels: All Grocery Chains, Discount General Merchandise, All Pharmacy Wholesalers, Baby and Party Specialty, and Stationery Wholesalers.

 

ACHIEVEMENTS

Strategic Implementation

Developed and used simple, purposeful and compelling Vision, Values, Strategic Plans and implemented effectively with Balance Score Cards.

Senior Management Team

Over 25 years I developed a business structure to the needs of our SME, whilst adapting and adopting larger business practices without the burdens and wastes that come with size. From 2005 we ran the business as a senior management team of 3, each with line management and functional roles.

International Marketing and Strategic Alliances

Since 1998 I developed export and licensing programs in EU, USA, South America and Asia. These were customer and alliance based, some of which are still operating.

Culture and Human Resources

Built a fully integrated Human Resources Development System as the foundation for our World Class Culture of over 80 employees, with my Personal Assistant (GradDip HR). Learning and Development became our cornerstone for success.

Continuous Improvement

Value Adding was the mindset I successfully implemented over 25 years and incorporated LEAN as our "Customer Success @ Sanbrook" culture.

Marketing and Sales

We successfully competed with multi-national imported brands in FMCG, in over 10,000 outlets and multiple channels. Successfully integrating our Brand and Marketing Strategy throughout the business.

Operations and Supply Chain

As the only Australian manufacturer, our major keys to success were Flexible Manufacturing and delivery in full on time Distribution. We also ensured reliable supplies internally and externally through efficient and accurate inventory management and sound relationships.

Innovation

New Product Development was a major focus for over 30 years. We created differentiated and niche products in our range, some of which were exported and licensed overseas. They are still considered unique and hold healthy market shares.

Accounting & IT

Installed four integrated computer ERP systems with same day Pick&Pack, Invoice and Despatch, supported by Inventory and Accounting Modules, also integrated with CRM and other in-house developed business tools.

Finance and Reporting

Utilised my Accounting training to create timely and effective reporting on all financial matters and KPIs - Past, Present and Future.

Administration and Information Services

Built systems to cope with increased transactions and best practice processes for growth and quality service to the entire business.

Other Professional Activities and Roles

Leadership and Founding roles in Associations, Consortium, Foundations, Speaking engagements (DIIRD and Industry Conferences) and received an National Manufacturing Industry Award (AME Jim Watkins Award 2005)

LinkedIn and Google

"Peter Sanbrook"

Personal Interests and Activities

Cycling, Bush walking and Trekking, Music, Theatre, Systems Development